Clever. Stylish. Bloody.
The creative folks at the Melbourne Bike Festival – an Australian grassroots initiative aimed at normalizing bike riding through Melbourne (and my newest crush) – have crafted an inventive series of videos designed to draw young people towards daily biking. Entitled ‘Once Bitten’, the series plays upon vampire lore (the pop-culture fad du jour / du année / du just won’t quit) with tongue-in-cheek flair to shift perceptions on biking and cyclists in general.
Stylishly shot, Once Bitten is a collaborative effort with filmmakers WHO BY FIRE.