Who: Origin Design & Communications Ltd.
Where: Whistler, BC & Montreal, QC
Now, I don’t normally make it my business to promote other non-bike businesses, but I’ve just discovered one I couldn’t resist – ORIGIN Design & Communications. Working out of Whistler and Montreal, ORIGIN is a full service agency offering a mix of marketing strategy planning, online and print design and social media services.
What sets ORIGIN apart from the other MAD MEN is their unique focus on the world of mountain sports – and all the GLORIOUS biking and skiing bliss that entails. Over the years the agency has amassed a killer clientele including such heavy hitters as Whistler Mountain Bike Park, Solomon Canada, Whistler Blackcomb, Tourism Fernie, and Atomic to name a few. The campaigns pumped out by ORIGIN are consistently fresh, visually ON and armed with sharp and effective copy aimed to captivate and lure their clients’ niche audiences. In a world run rampant with ‘marketeers’, ORIGIN is one of the freshest voices I’ve seen (this Rider is a comms nerd by day) in ages.
Photo Credit: Origin. Whistler Bike Park ad campaign.
Some cyber stalking tells me ORIGIN has also just added one hella amazing copywriter, Lisa Richardson (@pembygrl), to their team. Richardson, the former PR whiz kid behind the TELUS World Ski and Snowboard Festival, brings to ORIGIN a wealth of mountaineering experience and writing. Her blog, Lisa Richardson Bylines, offers an informative and entertaining take from someone who lives, breathes and carves mountains year round.
Strategic focus. Sleek design. Smart copy. Job well done ORIGIN kids.
Photo Credit: Origin Design & Communications. Whistler Bike Park ad campaign.
